The air-conditioning industry enters the era of high efficiency and energy saving

The new energy efficiency standards for Shanghai air-conditioning design in the air-conditioning industry will be officially implemented soon, and the "energy-efficiency leader system" that continues the energy-saving subsidy policy will also be implemented within the year. Experts in the industry believe that the air-conditioning industry has entered the era of high efficiency and energy saving, and the leader is expected to fame and fortune Double receipt.

The National Standardization Administration recently released the China National Standards Announcement No. 9 of 2013, stating that the new energy efficiency standard for inverter air conditioners, "Speed Controllable Room Air Conditioner Energy Efficiency Limits and Energy Efficiency Ratings" will be formally implemented on October 1 this year. The new energy efficiency standard will increase the energy efficiency limit value of inverter air conditioners from the current 3.0 to 3.9, and the entry barrier will also be raised from level 5 to level 3.

The implementation of this standard means that the subsidy threshold for inverter air conditioners will be changed to the entry threshold. The country's industrial policy orientation for the air-conditioning industry has been upgraded from popularizing energy-saving products to supporting enterprise energy-saving innovation and encouraging industrial upgrading.

At the same time, combined with the new energy efficiency standards, the country may also launch a new round of energy-saving subsidy policies. There is already information in the industry that the relevant state departments are drafting an "energy efficiency leader subsidy system", which may be implemented together with the new energy efficiency standards. The "Energy-saving Leader System" will be a dynamic subsidy standard established on the basis of the entry threshold "Energy Efficiency Standard".

The so-called "energy-saving leader system" refers to the determination of the standard value in accordance with the expectation that the more energy-efficient products of this type of product can improve energy efficiency through technological development in the future when formulating each equipment standard. As a result, improving the energy efficiency of products will occupy an important position in the development of enterprises, and the development and application of energy-saving technologies have become an important means of competition for home appliance manufacturers.

According to reports, unlike the subsidy policy for home appliances to the countryside and energy conservation, as an upgraded version of the energy-saving subsidy policy for home appliances, the subsidy may not directly face consumers, or the inclusive system may no longer be implemented, and the scope of subsidies is all At the same time, the subsidy standard has been improved, mainly referring to three aspects. Most of the products of the company have reached the requirements of high energy efficiency standards, the products themselves have substantial energy-saving technologies, and the products have a certain amount of promotion in the market, occupying a certain market share.

As soon as the new standard is released, air-conditioning manufacturers are actively responding. The monitored industry operation data shows that the output of air conditioners in June decreased by 0.4% year-on-year, and the growth rate of the industry's output continued the slowdown since the beginning of the year. Inventories fell sharply by 31% year-on-year. Inventories continued to decline. The inventory of 5.54 million units had hit a record. A record low since 2005.

Data shows that while demand has maintained a moderate rebound, the air-conditioning industry has been reducing inventory since the beginning of last year, and has shown a trend of continuous decline in the past year, with monthly inventory growth rates above -25%. According to industry analysts, the reason why air-conditioning manufacturers are vigorously clearing inventory is because on the one hand, they are uncertain about the sales expectations of the terminal retail market, but the more important reason is that they are preparing for the air-conditioning that will be implemented in October this year. The new energy efficiency standards and the possible introduction of the "energy-saving leader system" make preliminary preparations. Destocking will help to re-arrange production and shipments at the opening of the new season.

This means that the country will guide the future development direction of the home appliance industry through the establishment of a long-term mechanism. The future home appliance policy system will form a benign pattern in which the leader plans to lead product upgrades, new energy efficiency standards define entry barriers, and market competition will survive the fittest.